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The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

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The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands is a textbook that explores how brands have evolved over time to meet the changing needs and expectations of consumers. This book examines how social, cultural, and environmental capital have been used to create successful brands, and how they can be used to create more sustainable and successful businesses. It also looks at the importance of understanding the values of a brand and how to build an effective brand strategy. This book is perfect for those looking to understand the complexities of branding and how to create successful brands in the current market.

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